Privacy Policy
Owner and Data Controller
LymeX® owns and operates www.lymexlawn.com website.
This Website collects some Personal Data from its Users.
Owner’s contact email: info@lymexlawn.com
Owner’s address: 1527 Commercial Way, Suite D, Santa Cruz, CA 95065, USA
Definitions and Legal References
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information – including a personal identification number – allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
User
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this website. The Data Controller, unless otherwise specified, is the Owner of this website.
This Website
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this website as described in the relative terms (if available) and on this site/website.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookies
Small sets of data stored in the User’s device.
Legal Information
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy policy relates solely to this website, if not stated otherwise within this document.
Types of Data Collected
Among the types of Personal Data that this website collects, by itself or through third parties, there are: Cookies, Usage Data, First Name, Last Name, Email Address and Phone Number.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this website.
Unless specified otherwise, all Data requested by this website is mandatory and failure to provide this Data may make it impossible for this website to provide its services. In cases where this website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this website or by the owners of third-party services used by this website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in its Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through this website and confirm that they have the third party’s consent to provide the Data to the Owner.
Mode and Place of Processing the Data
Methods of Processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Legal Basis of Processing
The Owner may process Personal Data relating to Users if one of the following applies:
- Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
- provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
- processing is necessary for compliance with a legal obligation to which the Owner is subject;
- processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
- processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Place
The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.
Retention Time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore:
- Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
- Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The Purposes of Processing
The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following potential purposes: analytics, interaction with external social networks and platforms, user database management, remarketing and behavioral targeting, interaction with live chat platforms, displaying content from external platforms, and platform services and hosting.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.
Cookie Policy
Types of Cookies or Third Parties That Install Cookies
Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties.
If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.
How to Provide or Withdraw Consent to the Installation of Cookies
In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing Cookies. Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by this website. Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.
With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.
Notwithstanding the above, the Owner informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
Since the installation of third-party Cookies and other tracking systems through the services used within this Website cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document.
Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies by this Website.
Detailed Information on the Processing of Personal Data
Personal Data may be collected for the following purposes and may use the following services:
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services (if installed). Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Google Ads (Google AdWords) Conversion Tracking (Google Inc.)
Google Ads is a powerful conversion tracking tool that allows to identify how well the ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions on the website.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
LinkedIn Conversion Tracking (LinkedIn Corporation)
LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Website (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Interaction with External Social Networks and Platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of this Website. The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
Facebook Ads Conversion Tracking Pixel (Facebook, Inc.)
The Facebook Conversion Tracking Pixel is used to track the website visitors’ actions, which can be used to analyze the effectiveness of the conversion funnel, calculate the return on ad investment, define custom audiences for ad optimization and dynamic ad campaigns.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Facebook Like Button and Social Widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc. (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Twitter Share Button and Social Widgets (Twitter, Inc.)
The Tweet and Follow buttons are social buttons that allow website visitors to easily share the content with the followers on Twitter and enable them to easily engage with followers Twitter accounts (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
LinkedIn Button and Social Widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Platform Services and Hosting
These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Bluehost Web Hosting (Bluehost.com)
SiteGround is a privately held web hosting company which provides shared hosting, cloud hosting and dedicated servers and hosts this Website.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
WordPress.com (Automattic Inc.)
WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host this Website.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Genesis Theme for WordPress (StudioPress of WPEngine, Inc.)
The Genesis Framework and StudioPress Themes work seamlessly with the new WordPress editor.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
WordPress Plugins
WordPress plugins are pieces of software containing a group of functions that can be added to a WordPress website in order to extend functionality or add new features. The Owner encourages the Users to familiarize themselves with Privacy Policies of the most commonly used WordPress plugins regardless if they are actually used on this Website or not.
WPForms (WPForms, LLC.)
WPForms plugin can manage multiple contact forms and allows to customize the form and the mail contents flexibly with simple markup. WPForms collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. WPForms’s purpose in collecting non-personally identifying information is to better understand how WPForms’s visitors use its website. From time to time, WPForms may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
UpdraftPlus – Backup/Restore (Simba Hosting Ltd.)
UpdraftPlus is a popular plugin for WordPress that allows to backup, restore, or even migrate the whole website with just a few clicks. This plugin (if installed) gives access to features such as backup scheduling and external cloud storage, and allows for expansion of the base plugin features using add-ons.
Personal Data collected: Cookies and Usage Data.
Place of processing: United Kingdom – Data Protection and Privacy Centre.
Wordfence Security (Defiant Inc.)
Wordfence is the most downloaded security plugin for WordPress websites, which provides the robust protection against cyber criminals and hackers (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
SG Optimizer (SiteGround.com)
This plugin is designed to link WordPress with the SiteGround Performance services. The SG Optimizer plugin has few different parts handling specific performance optimizations.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Yoast SEO (Yoast BV, a Dutch LLC.)
Yoast SEO is a widely popular WordPress plugin that (if installed) can help make the website search engine-friendly.
Personal Data collected: Cookies and Usage Data.
Place of processing: Netherlands – Privacy Policy.
Atomic Blocks – Gutenberg Blocks Collection (Studiopress, WPEngine, Inc.)
Atomic Blocks is a collection of page building blocks for the new Gutenberg block editor.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Simple Social Icons / Genesis Simple Hooks / Genesis Simple Edits (Studiopress, WPEngine, Inc. )
“Genesis Simple Edits” plugin lets you edit the three areas in a Genesis theme: the post-info, the post-meta, and the footer area. “Genesis Simple Hooks” plugin allows you easy access to the 50+ Action Hooks in the Genesis Theme. “Simple Social Icons” plugin is an easy to use, customizable way to display icons that link visitors to your various social profiles.
Place of processing: United States – Privacy Policy.
Duplicate Page (by mndpsingh287)
Duplicate Posts, Pages and Custom Posts using single click.
Personal Data collected: Cookies and Usage Data.
Place of processing: Canada.
Genesis eNews Extended (by Brandon Kraft)
“Genesis eNews Extended” plugin replaces the Genesis eNews Widget to allow easier use of additional mailing services.
Place of processing: United States.
Gutenslider (by eedee )
Gutenslider is an image slider and video slider plugin for WordPress that adds a simple to use Gutenberg slider block to a WordPress editor. Place of processing: Germany.
Broken Link Checker (by WPMU DEV)
Checks your blog for broken links and missing images and notifies you on the dashboard if any are found.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Accordion Blocks (by Phil Buchanan)
Gutenberg blocks for creating responsive accordion drop-downs.
Location of a plugin developer: Toronto, Canada.
Posts Table Pro & Posts Table with Search & Sort (by Barn2 Media)
Display your site’s posts, pages, and custom post types in a sortable, searchable and filterable data table.
Personal Data collected: Cookies and Usage Data.
Place of processing: United Kingdom – Privacy Policy.
Pods – Custom Content Types and Fields (by Pods Framework Team)
Display your site’s posts, pages, and custom post types in a sortable, searchable and filterable data table.
Personal Data collected: Cookies and Usage Data – Privacy Policy.
User Database Management
This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving this Website. Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.
Displaying Content from External Platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it. The Owner encourages the Users to familiarize themselves with Privacy Policies of the most commonly used external platforms regardless if they are actually used on this Website or not.
Instagram (Facebook, Inc.)
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. that allows this Website to incorporate content of this kind on its pages (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Vimeo Video (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Website to incorporate content of this kind on its pages (if installed).
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
YouTube Video Widget (Google Inc.)
YouTube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Interaction with Live Chat Platforms
This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, for contacting and being contacted by this Website support service. If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.
Remarketing and Behavioral Targeting
This type of service (if installed) allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity. In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.
Industry Affiliations and Customer Recommendation Sites
Yelp (Yelp, Inc.)
Yelp is a crowd-sourced review forum, which publishes crowd-sourced reviews about local businesses, as well as the online reservation service Yelp Reservations.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
The Rights of Users
Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following:
- Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
- Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
- Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
- Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
- Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
- Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
- Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Details About the Right to Object to Processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
How to Exercise These Rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.
Additional Information About Data Collection and Processing
Legal Action
The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
Additional Information About User’s Personal Data
In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
System Logs and Maintenance
For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (system logs) and use other Personal Data (such as the IP Address) for this purpose.
Information Not Contained in This Policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
How “Do Not Track” Requests are Handled
“Do Not Track” (DNT) is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the Preferences or Settings page of your web browser. The Owner honors DNT signals and this website does not track, plant cookies, or use advertising when a DNT browser mechanism is in place.
California Online Privacy Protection Act (CalOPPA)
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. According to CalOPPA, the Owner agrees that users can visit this site anonymously. Once this privacy policy is created, the Owner will add a link to it on the footer of the home page. Learn More.
Children Online Privacy Protection Act (COPPA)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
This website, its offerings and the professional services are not intended or catered to anyone under the age of 13. This website does not specifically market to children under 13 and do not knowingly collect personally identifiable information from anyone under the age of 13.
If you are a parent or guardian and you are aware that your children have provided the personal data through this website, please contact us. If the Owner becomes aware that the personal data from children was collected without verification of parental consent, the Owner will take steps to remove that information from his servers. Learn More.
International Users
The Users accessing this website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, should be advised that through their continued use, which is governed by the law of the United States and this Privacy Policy, they will be transferring their personal information into the United States and consent to that transfer.
Changes to This Privacy Policy
The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Contact Us
If there are any questions regarding this Privacy Policy, contact the Owner using the information below:
LymeX®
1527 Commercial Way, Suite D, Santa Cruz, CA 95065
info@lymexlawn.com
Last Updated: June 25, 2020